May 5-11 has been designated as Small Business Week. Of course, to many entrepreneurs, every week is small business week.
But what are the top tips that can help you be – and stay – successful? According to Business.com, these key seven steps are fundamental for those in the building industry. They may seem simple, but sometimes it is easy to veer off course. So heed these reminders and you should be well on your way.
- Customer Service is a PRIORITY. Make sure your team will provide your clients respect, patience, and understanding. Customers remember the work that is done for them but they will also remember how they were treated throughout the process. By hiring not only those with excellent contracting skills, but also employees who can provide customer service, everyone will win.
- Stick With Your Niche. There are so many aspects to our business that it’s easy to say yes to everything. But if your company is really good at one thing – or a few things – then make that known. It’s a great way to make sure that if a particular problem goes wrong for a homeowner, then they know who to call.
- Marketing is Essential. Even when you are busy, you still need to market your business because when those busy projects end, you don’t want your work crew to be idle. Always have a marketing campaign plan. Word-of-mouth is fantastic but don’t overlook partnerships, social media, or traditional advertising. It’s important to keep your brand and specialty out there to stay top-of-mind with customers.
- Cover Your Bases. Every company needs insurance. And if your workforce is working with heavy machinery or electric tools, that need is even greater. Who needs lawsuits, injuries, or personal damage? Be sure to find an insurance program that fits your particular needs.
- Stay Involved. Say you meet with your client upfront and work out a plan of action with them, then you get involved in something else and the project moves forward but the client never sees you again. What kind of impression does that leave? It is vital for you to be present and at least let the client know that they can contact you if they have any concerns or questions. It will go a long way in establishing a good relationship AND future business.
- Don’t Cut Corners. This should be a no-brainer. Yes, it’s tempting to go with less expensive materials or products, but spending a little more now will keep problems away later. You may think that a customer won’t be able to tell the difference, but they will quickly get knowledgeable if things start to break down.
- Be Organized. Don’t spread yourself too thin. Staying organized is crucial in running a business. Track your time. Know your projects. Entrust your workforce. Don’t take on too much at any given time. Think of it as insurance for your business and your own personal well-being.