With the start of the new school year, the York Builders Association is expanding their WorkforceNOW initiative with some new and exciting marketing pieces. WorkforceNOW was designed specifically to address the shortage of skilled labor in the industry.
The YBA is developing a series of blogs and videos to help the program gain traction and promote awareness of the variety of career paths available in the local market.
The first ever Construction Career Days event took place in April, with a second one planned for the upcoming school year. The event was a partnership with several local high schools and building industry companies where students and employers got the opportunity to connect.
We all have a responsibility to empower and encourage the future workforce. Check out some of the promotional ideas that are making a difference in York County – and see how you can use them for inspiration in your local area.
Construction Career Days Video
WorkforceNOW Blog – Damon’s Story